Snooziverse
Problem
Well, my problem was that I was nearing the end of a large and arduous project. At a point in the project when I felt like I needed to re-stimulate other parts of my brain, I had seen a map for the Snooziverse¹ that was drawn a few years ago and immediately wanted to turn it into an interactive, in-app experience. In the margins of my time, I wanted to create an immersive and engaging way for paying and non-paying members to discover award-winning content that helps them fall asleep and stay asleep.
Hypothesis
If we create an engaging and novel experience surrounding a leading Headspace content modality and make a respectable portion of it available to free members, we can reach new audiences and unlock new streams of revenue.
Additionally, if I enjoy designing an experience, our members will enjoy interacting with it.
contributions
Product Design
Interactions
Creative Direction
Strategy
Company
Headspace
Year
2025
Snooziverse
Problem
Well, my problem was that I was nearing the end of a large and arduous project. At a point in the project when I felt like I needed to re-stimulate other parts of my brain, I had seen a map for the Snooziverse¹ that was drawn a few years ago and immediately wanted to turn it into an interactive, in-app experience. In the margins of my time, I wanted to create an immersive and engaging way for paying and non-paying members to discover award-winning content that helps them fall asleep and stay asleep.
Hypothesis
If we create an engaging and novel experience surrounding a leading Headspace content modality and make a respectable portion of it available to free members, we can reach new audiences and unlock new streams of revenue.
Additionally, if I enjoy designing an experience, our members will enjoy interacting with it.
contributions
Product Design
Interactions
Creative Direction
Strategy
Company
Headspace
Year
2025
Snooziverse
Problem
Well, my problem was that I was nearing the end of a large and arduous project. At a point in the project when I felt like I needed to re-stimulate other parts of my brain, I had seen a map for the Snooziverse¹ that was drawn a few years ago and immediately wanted to turn it into an interactive, in-app experience. In the margins of my time, I wanted to create an immersive and engaging way for paying and non-paying members to discover award-winning content that helps them fall asleep and stay asleep.
Hypothesis
If we create an engaging and novel experience surrounding a leading Headspace content modality and make a respectable portion of it available to free members, we can reach new audiences and unlock new streams of revenue.
Additionally, if I enjoy designing an experience, our members will enjoy interacting with it.
contributions
Product Design
Interactions
Creative Direction
Strategy
Company
Headspace
Year
2025
Note
¹ The Snooziverse refers to a cohesive narrative that interconnects the various characters, themes, and locations in Headspace’s growing library of sleepcasts. I worked with one of our illustrators to augment the map in a way that better lends itself to an interactive setting.
Design Contributors
Ryan Cox (map illustration)
Note
¹ The Snooziverse refers to a cohesive narrative that interconnects the various characters, themes, and locations in Headspace’s growing library of sleepcasts. I worked with one of our illustrators to augment the map in a way that better lends itself to an interactive setting.
Design Contributors
Ryan Cox (map illustration)
Note
¹ The Snooziverse refers to a cohesive narrative that interconnects the various characters, themes, and locations in Headspace’s growing library of sleepcasts. I worked with one of our illustrators to augment the map in a way that better lends itself to an interactive setting.
Design Contributors
Ryan Cox (map illustration)