Therapy Onboarding
Problem
In this final milestone for rolling out our direct-to-consumer therapy services, we wanted to give prospective members a way to sign up on web. Before this milestone, members needed to first download the app in order to find the therapy on-ramp.
Hypothesis
By combining an eligibility check, insurance verification, Headspace registration, and appointment scheduling, we will activate prospective members reached by our go-to-market campaign.
contributions
Product Design
Creative Direction
Strategy
Company
Headspace
Year
2025
Therapy Onboarding
Problem
In this final milestone for rolling out our direct-to-consumer therapy services, we wanted to give prospective members a way to sign up on web. Before this milestone, members needed to first download the app in order to find the therapy on-ramp.
Hypothesis
By combining an eligibility check, insurance verification, Headspace registration, and appointment scheduling, we will activate prospective members reached by our go-to-market campaign.
contributions
Product Design
Creative Direction
Strategy
Company
Headspace
Year
2025
Therapy Onboarding
Problem
In this final milestone for rolling out our direct-to-consumer therapy services, we wanted to give prospective members a way to sign up on web. Before this milestone, members needed to first download the app in order to find the therapy on-ramp.
Hypothesis
By combining an eligibility check, insurance verification, Headspace registration, and appointment scheduling, we will activate prospective members reached by our go-to-market campaign.
contributions
Product Design
Creative Direction
Strategy
Company
Headspace
Year
2025
Design Contributors
Crystal Smalls (final copy)
Marissa Meier and Lauren Allik (brand assets)
Design Contributors
Crystal Smalls (final copy)
Marissa Meier and Lauren Allik (brand assets)
Design Contributors
Crystal Smalls (final copy)
Marissa Meier and Lauren Allik (brand assets)